Last week, we attended the 2013 Market Research in the Mobile World Conference in Minneapolis. We were excited to learn about mobile as an important vehicle to collect insight and learning, and to hear about trends and use cases from vendors and clients using mobile as part of their learning plans. ...
“The Garage Group delivered! The truly consumer-relevant ideas we developed represent over $500M in projected volume!”
- Innovation Manager, Fortune 500 CPG Company
“Mining social media has proven to be a terrific way to identify trends and unmet needs in our category. We have been able to gather evidence of emerging benefit spaces and better understand compensating behaviors of consumers when our existing products don’t fully meet their needs. The Garage Group provided a quick way to assess the landscape via Social Media and identify niche products via an Online Shopping Safari to help us shape our vision for future products to better serve our consumers.”