March 24th, 2017
Check out our Expo West 2017 Summary Report for a quick look at trends coming to life in natural food, beverage, pet food, beauty and supplements across areas and ingredients like personalized nutrition, brain health, maca, moringa, mushrooms and matcha, and more. Here’s a preview of some of the themes highlighted in the report:
- Innovations in direct-to-consumer lab work are driving personalized nutrition, which will only grow in market penetration over time. This will drive increased consumer awareness of which ingredients to avoid, and which to add. Companies should be aware that ingredient lists will be more important than ever.
- Two cultural factors are driving a brain supplement explosion: 1) As Boomers age, they are experiencing cognitive crises. 2) More Americans have shifted to thought-work. Brain optimization as a desired consumer benefit influences emerging food trends, like experimenting with high fat/Keto diets for maximizing brain health.
- Maca, Moringa, Mushrooms and Matcha were hot ingredients on the Expo floor – not just for food, but for beverages, supplements and beauty. Ingredients are migrating across all of these key categories.
Let us know if we can help connect some of these dots to your business, to help drive new innovation and growth.