We’re excited to share our official on-the-floor update from ExpoWest 2018. We love learning from brands who are taking risks and meeting challenging consumer needs. These seven brands launched interesting propositions that we look forward to watching (and buying ourselves!)
Don’t forget. We’ll be sharing an official 2018 trend report at the end of the month. Subscribe via this form to make sure you receive the report and the rest of our on the floor updates.
Binnie’s Coconut Butter: Coconut butter is a newer, less well-known entrant on the nut butter scene. Binnie’s has low sugar, good fats, and fun flavors.
Poof Diapers: These have lots of differentiated benefits, including being made from biodegradable non-GMO corn.
Fidobiotics: Probiotics for dogs, representing yet another migration of human trend to pet trend.
Honeymama’s: Yes, definitely worth the hype due to its great taste with clean ingredients. (There was so much hype, we couldn’t even get a good photo!)
Laird Activated: Hydration solution that is coming to market in 3 flavors, by Laird Hamilton “world renown big-wave surfer, fitness guru, coffee connoisseur.” Just add water.
Water Kefir: We featured this last year, but their storytelling and brand authenticity on-the-floor is still remarkable.
Tea Drops: This (female owned) loose tea powder comes in shaped, pressed forms, which enables it to be very experiential while still maximizing ability to take on-the-go (aka, no wet tea bag to dispose of).
And in case you missed it, here is a quick recap of The State of Natural education session:
We’ll be sharing an official 2018 trend report, sharing updates from our 2017 report and new insights. To ensure you receive the 2018 report and our other daily updates, please be sure to subscribe below.