Traditionally, Bigcos have been great at executing known strategies, while Startups have been masters at searching for ways to add value in turbulent, uncertain situations. With the turbulence and uncertainty currently facing most well-established categories, it’s critical more than ever that Bigcos build strong capability around searching for new ways to add value, or risk survival.
Our mission at The Garage Group is to help well established organizations to innovate and grow like startups. We build custom, Lean Innovation programs that employ tried and true approaches like Design Thinking and Jobs to be Done, along with new tools, skills, and methodologies like Lean Startup and GV’s Sprint approach, all backed by entrepreneurial competencies. We’re able to democratize approaches traditionally held in small innovation groups and make them accessible to corporate leaders across the business to find new sources of growth, well beyond their established business and operating models.
IN PRACTICE
We recently employed these approaches with an iconic, F100 client that was facing a Disruptive Innovation Strategy challenge. Condensing a year-long process into a five-week sprint, we led them to deeply search against five divergent, world-changing trend spaces, and provide solid guidance and a strong runway for their new-to-the-company innovation strategy. Check out the case story on our approach.
