Last month, we headed back to The Market Research Event in Boca Raton, Florida to share with and learn from trailblazing corporate entrepreneurs. Our panel on Jobs to be Done, Design Thinking, Sprint and Lean Startup for Breakthrough Ideas was a success, and we had a packed house! We recorded the full discussion in the video below. Enjoy!
DISCUSSION TOPICS
(5:35) What does entrepreneurship within the corporate space mean within your organization and/or other corporate environments?
(5:35) What does entrepreneurship within the corporate space mean within your organization and/or other corporate environments?
(15:00) How have you seen Design Thinking play a role in driving more entrepreneurial thinking?
(26:55) Practically, what is something other companies can take away and do tomorrow using newer innovation techniques and methodologies (like Sprint, Design Thinking, Lean Startup, etc.)?
(38:00) How have you used Jobs to Be Done in your organizations?
(41:14) How do you decide which problems you choose to work on?
Ann Thompson, Cofounder, The Garage Group
Vera Harrington, AVP Innovation, Trends and Insights, Liberty Mutual
Cathy Hartman, Vice President, Consumer Insights & Advisory Services, Marketing + Digital, Marriott International
Kristi Zuhlke, CEO & Founder, KnowledgeHound
Vera Harrington, AVP Innovation, Trends and Insights, Liberty Mutual
Cathy Hartman, Vice President, Consumer Insights & Advisory Services, Marketing + Digital, Marriott International
Kristi Zuhlke, CEO & Founder, KnowledgeHound
Soon Yu, former VP of Global Innovation, VF Corporation/Speaker and Author of “Iconic Advantage”
