We are excited to welcome our new Associate Marketing Director, Justine Daley. She brings four years of experience in digital marketing and content strategy. Her creative and strategic background lends itself as an integral asset to the entrepreneurial culture and growth at The Garage Group. Welcome to the team, Justine!
Tell us a bit about yourself.
I grew up in Dayton, Ohio (Springboro to be exact), and went on to study Psychology, Professional Writing, and Interactive Media Studies at Miami University in Oxford, Ohio. Upon graduating, I pursued my passion for the startup mindset and content marketing by working at GNGF, a local Cincinnati startup law firm digital marketing agency. I am very involved in the marketing community here in Cincinnati and have served on the American Marketing Association – Cincinnati board for the past three years. I reside in Eden Park, less than a mile from the Cincinnati Art Museum, fueling one of my hobbies of checking out the art museums in every city I visit (my favorite so far has been the Seattle Art Museum.) Some of my other hobbies include rowing, hosting wine and cheese nights, and binge watching The West Wing.
So, you jumped into The Garage Group. What made you decide to join us?
I jumped in because of my overarching passion for growing businesses. In my role, I’m uniquely positioned to not only enable The Garage Group to grow but in doing so, also be part of the innovative growth for the big corporations with whom we partner. I was also very excited to join this awesome team of voracious readers and strong leaders; there is always something new to learn from someone or a new book suggestion to add to my long GoodReads list.
What does an “entrepreneurial approach to research and innovation” mean to you?
To me, this means being able to quickly solve problems with the audience always clearly in mind. This involves one of the most important steps: fully defining the problem and making sure that while you are solving for it, everyone stays focused on solving for the same thing. Through my startup experiences, I’ve learned that when teams are unable to do so, it prolongs the decision making processes.
What trends do you see in marketing, branding, or innovation at large companies that lend well to a more entrepreneurial approach?
Social advocacy, ethics, and transparency are becoming crucial pillars of brands. Millennials especially base their purchase decisions on their desire to be part of something that contributes to the common good and that they can stand behind ethically. We’ve seen social advocacy in brands such as TOM’s and Warby Parker, and transparency especially recently with companies like Twitter. This radical transparency and commitment to social advocacy is becoming less of a strategy and more of a necessity for companies to remain authentic and relevant to consumers.
What’s inspiring you right now?
Normally I’d respond that a recent book I’d read (I’m currently reading Madame President: The Extraordinary Journey of Ellen Johnson Sirleaf) but I can’t stop thinking about how much I was inspired by Blink. Cincinnati recently held Blink, an inaugural city-wide light show featuring hundreds of local artists and local businesses. This festival transformed the city for the weekend. What was so inspiring to me is how an entire city became so engaged in this free community, art-focused event. Blink brought thousands of people into the city and gave them an incredibly unique way to experience art and Cincinnati. My appreciation for art and the Cincinnati community has increased tenfold, and I know it has for others as well.
What is your spirit animal?
I’ve always had a kinship with Giraffes because of their standout height. I’m quite tall but from an even taller family; I bet nobody ever asked Giraffes if they play basketball though…
What’s your favorite innovation that’s come out in the past year?
I’ve been a Spotify user since its infancy, and an innovation that they’ve released in the past year is their “Discover” playlists, which automatically enables users to discover new music based on their listening history and patterns. Just one example of how this company uses user data to improve their customer’s experiences and why I’ve continued my loyalty with them despite the rise of Apple Music and Amazon Prime Music.
Tell me two truths and a lie about yourself.
All members of my immediate family have an undergraduate degree in Psychology.
I am a contributing author of a book.
I’ve been to Hawaii eleven times.