We’re thrilled to introduce Jessica Clark, our newest Project Manager! Jessica brings a passion for insights and our mission at The Garage Group, along with a variety of project management, market research, and strategic analysis capabilities, gained from her time at Macy’s and FITCH. Welcome, Jessica!
Tell us a bit about yourself.
I grew up in Cincinnati, and graduated from University of Dayton, with a major in Management and a minor in Marketing. I began my career as a paralegal, writing briefs and developing research for a variety of cases. I briefly looked into law school before realizing that while enjoying the research aspect, the collaborative and creative parts of the job were missing. This led me to Macy’s as a Project Manager in the marketing department where I created and implemented strategy for Macy’s and Bloomingdale’s. I then moved to Columbus, Ohio to work at FITCH as a strategy analyst where I primarily focused on trends, research, and consumer behavior.
What drives me is my passion in gaining insight into human behavior and why people do what they do, it fascinates me!
So, you jumped into The Garage Group. What made you decide to join us?
I would say it’s a compilation of the values, culture and passion for the work. I feel when threaded within one another, it creates a solid foundation, allowing for a stronger team and ultimately better work. This is the type of team, environment, and mission I wanted to be part of!
What trends do you see in marketing, branding, or innovation at large companies that lend well to a more entrepreneurial approach?
Intrapreneurship, while still in its infancy, is a great way for employees to bring an entrepreneurial mindset to organizations. When adapted properly, it enables companies to better compete in a dynamic environment, retain younger employees, and operate more efficiently and effectively. The, “this is how it’s always been done” culture will not be successful in the ultra competitive, faster moving world. This is the new landscape, and I look forward to being a part of how it plays out.
What does an “entrepreneurial approach to research and innovation” mean to you?
Quickly test, learn and repeat until the solution to an unresolved tension has been met, while maintaining the consumers’ needs at the heart of all decisions. I feel this is best accomplished by driven people who are willing to unhinge traditional boundaries and fuel new ideas.
What’s inspiring you right now?
The continued DIY movement best illustrates what is inspiring me presently. I love seeing people empowered to chase their dreams and ambitions regardless of how small or grand, and irrespective of what notions of success are to others.
What’s your favorite innovation that’s come out in the past year?
Snapchat Spectacles. No longer purely a social media brand, Snap came out with a tangible product, lending itself as a way to extend the brand. It isn’t purely the innovation of Spectacles, but the all encompassing strategy of repositioning the brand, while maintaining its foundational mission of self-expression and communication.
What is something you believe that almost nobody agrees with you on?
1. Autumn is the best season of the year (yes, even though it is followed by winter!)
2. Reese Cup mixed with Sprinkles is the best Blizzard at DQ, hands down!
Tell me two truths and a lie about yourself.
I enjoy running, reading and trying new activities or food (skateboarding, rock climbing…!). I’m always up for any new adventure!