Through work leveraging our Lean Growth Playbook, we’ve persistently applied, iterated and learned our way into 7 strategies that Bigcos can use to apply Lean Innovation against their tough innovation and growth challenges, and to ultimately future-proof their brands.
1. DOUBLE DOWN ON STARTUP-INSPIRED, LEAN INNOVATION CAPABILITY.
2. TRANSFORM YOUR INNOVATION EFFORTS THROUGH SPEED, ITERATION AND EXTERNAL PERSPECTIVE.
3. DON’T GET BEAT TO MARKET BECAUSE YOU SPENT A YEAR DECIDING YOUR INNOVATION STRATEGY.
4. QUICKLY EXPLORE MULTIPLE PATHS FORWARD TO LAND ON THE MOST ROBUST STRATEGY.
5. FAKE IT UNTIL YOU ABSOLUTELY HAVE TO MAKE IT WHEN TESTING DISRUPTIVE NEW IDEAS.
6. ENGAGE AN ARMY OF EXTERNAL WILDCATS TO DISRUPT YOUR CATEGORY AND INVENT NEW ONES.
7. ADOPT FAST LEARNING CYCLES TO MATCH DISRUPTIVE TECH POSSIBILITIES WITH RESONANT CONSUMER PROPOSITIONS.
WE BRING THE APPROACHES AND COURAGE TO ALLOW YOU TO THINK AND ACT BOLDER.
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