case story
REDESIGNING BRAND ARCHITECTURE FOR A F100 CPG CLIENT THROUGH A 10-DAY STRATEGY SPRINT

A F100 CPG team came to The Garage Group with the desire to fast-track the strategic development of a complete brand architecture redesign and launch of a new variant. They needed to move faster than ever before, so we condensed a typical 12-18 month process down to 10 days, during which we uncovered consumer Jobs to be Done, developed a new brand architecture, redesigned the positioning for existing products, and designed a new product.

APPROACH

The team partnered with The Garage Group on a 10-day Strategy Sprint, fueled by TGG's Hustle Handbook and Jobs to be Done training, rapid visual prototyping, layers of quantitative and qualitative research, Lean Concept Development, and leadership pitches. See the graphic below for the day-by-day breakdown.

Impact

In just 10 days together, we hustled to uncover consumer Jobs to be Done, repositioned existing products to reflect the revised architecture, and built an innovation pipeline of product ideas for the next 3 years. Throughout the Strategy Sprint, the team stayed committed to the vision, but flexible with the “how,” and maintained openness of dissenting opinions in order to push ideas forward. The impact of this work yielded immediate, breakthrough progress, unprecedented learning, and the integration of the Strategy Sprint approach into future workstreams.