Continue persevering and make progress on your innovation pipeline and strategy in the face of unprecedented uncertainty
Learn about our principles when conducting traditional "in-person" innovation and strategy sessions within a virtual context.
For BigCos to stay relevant, entrepreneurial skills, mindsets, tools, and processes must be integrated to build teams of next-generation, corporate entrepreneurs who are capable of keeping existing businesses relevant and expanding into new ones.
Developing Consumer-first Innovation Pipelines
Rebuilding Portfolio/ Brand Strategy & Brand Architecture
OUR APPROACH TO STRONG, COLLABORATIVE PARTNERSHIP
Our diverse range of experience from BigCos to Startups enables us to be a true partner-in-crime, infusing thought-leadership and disruptive thinking throughout our end-to-end engagement.
We put the consumer at the center, with iterative learning loops throughout to not only uncover consumer needs, but pressure-test our delivery against those needs throughout solution development.
We think beyond the current limits and guardrails, stretching our client partners to think beyond what the consumer wants today, and instead, what they will need tomorrow.
We believe it’s critical to have a cross-functional team involved in the end-to-end process. Whether it’s building a new strategy or a pipeline of innovative ideas, cross-functional teams get to stronger, more holistic outcomes.
Throughout our journey together, we will build a mounting body of evidence that contributes to a strong story for the project output. We are committed to ensuring we are writing a story together that helps stakeholders understand the journey we were on together, and the evidence we collected along the way.
Explore Our Work
Our Lean Growth Playbook
We bring the custom solutions to lead you through solving any Lean Innovation or growth challenge, integrating tried & true methodologies like Design Thinking & Jobs To Be Done with emerging startup methodologies like Lean Startup & Sprint.
OUR LEARNING PRINCIPLES
Our research keeps teams rooted in the true need they’re solving for. To enable this, each workstream is punctuated with iterative consumer touchpoints, or learning loops, throughout, while keeping these research principles in mind:
Every piece of research seamlessly feeds into the next strategic step. Deliverables are custom-structured to bring the right story back to the broader organization and gain alignment in decision-making.
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Let's Work Together
We'd love to learn about your current challenges and priorities, and share more about how we can help.
Join the Courageous Minds Only Community
BigCo leaders are under pressure to keep their organizations relevant and growing in the face of uncertainty. Our Courageous Minds Only Chats provide a space for BigCo leaders to network, learn, and gain inspiration, and, in turn, impact their organizations to move faster and smarter.
