360-Degree Landscape Assessment & Competitive Audit

TGG leverages robust 360-Degree Landscape Assessments & Competitive Audits to understand the key players in a focused category, along with the strengths, weaknesses, opportunities, and threats they each uniquely present.

We gather this information via desk research across various publicly available sources, including relevant articles, brand and product websites, Amazon brand pages and reviews, and smart Google search (along with other relevant in-category sources, such as forums and blogs). We will also include highlighted case stories of example brands that have delivered on similar business challenges. These case stories will engage the brain’s natural process of ‘associative thinking’ and ‘connecting dots’ to energize teams as they build out their potential white space opportunities and directions.

The 360-Degree Landscape Assessment & Competitive Audit will take a deep dive into the following:

• Competitive Activity: brands, products, and services active in the category and other relevant solutions currently in the market (including existing alternatives)
• Consumers: demographic, buying behavior, and socioeconomic changes within the category and any relevant adjacent categories
• Customers: business performance and who’s doing well or not well within the category (i.e. retailers, etc.)
• Emerging Technologies: tech solutions and companies influencing the category and any relevant adjacent categories
• Regulatory: regulations and laws affecting the category of focus, as well as any adjacent categories