Assumption-based development systematically de-risks ideas, prioritizing the Riskiest Assumption first.
WHY ASSUMPTION BASED DEVELOPMENT?
WHY IT’S DIFFERENT:
BENEFITS OF ASSUMPTION BASED DEVELOPMENT VS. THE “TRADITIONAL” PROCESS
Instead of relying on traditional stage-gate, survey-based research to prioritize ideas, multiple ideas are de-risked in parallel via fast, rigorous experiments. After each round of testing, teams make a Pivot, Perish, or Persevere recommendation to leadership to garner growing amounts of evidence, to unlock approval to continue learning. Each Build, Test, Learn Loop is structured to be conducted in 2-3 days, superimposing constraints to drive quick decision-making.
A Business Model Canvas is used to collect Assumptions across the holistic Business Model, helping teams to ask “what would need to be true” for each idea to be successful in market. Using a structured process, teams identify, then prioritize Assumptions to build future tests to prove/disprove.