Our sweet spot is partnering with Fortune 1000 leaders who are pressed to launch meaningful innovation quickly, especially when their current plans aren’t quite hitting the mark. Check out a recent case story where TGG partnered with a Fortune 500 CPG business to build a consumer-first strategy and innovation pipeline in less than 3 weeks.
Challenge
Two months from customer sell in, leadership challenged the Masterbrand’s innovation plans for the upcoming launch, and asked them to go bigger. The team didn’t have ~18 months (the typical timeline needed) to uncover consumer needs, identify ownable white space, ideate on breakthrough new product offerings, and prep go-to-market plans.
Approach
With 1 week of onboarding and knowledge sharing, The Garage Group partnered with an in-house, cross-functional business team to run a custom-designed, 10-day Sprint. We uncovered Jobs to be Done available for solving, prioritized the Jobs most ripe for the Masterbrand to solve, and used those Jobs to build the foundational architecture. Once each sub-brand’s role in the portfolio was clear, we identified whitespace for new innovation. We used external inspiration to divergently ideate new paths forward, and pressure-tested all ideas with consumers. We translated top ideas into concepts, and fielded quick-turn qual and quant Learning Loops for pre-validation ahead of BASES.
During the 10-Day Sprint, we put our Lean Growth Playbook to use.
Results
- Translated 250+ Pain Points into Jobs to be Done available for solving
- Prioritized ~12 Jobs to be Done most ripe for solving
- Leveraged 150+ pieces of external stimulus to fuel divergent ideation
- Generated 200+ ideas, pressure-tested by 32 consumers via live and asynchronous touchpoints
- Prioritized 6 pre-validated concepts for submission into BASES
- Shark Tank Style Pitch Training & Delivery from our Entrepreneurs in Residence
Impact
The Masterbrand team walked away with a “Where to Play, How to Win” strategy rooted in consumer Jobs to be Done, a pipeline of ideas, and consumer optimized, BASES-ready concepts. The first product in the pipeline launched within 12 months post Sprint.
“We all have the spark of entrepreneurial leadership within us. The Garage Group unlocks that potential through custom tools and behaviors that drive innovation in today’s changing environment.” - Innovation Strategy Leader
Need Help Illuminating Your Growth Path?
For the past 14 years, The Garage Group has come alongside corporate leaders to unlock the courage required to keep existing brands relevant and growing. As strategic partners, we help to drive action by providing clear recommendations backed by a robust body of evidence. Step-by-step, we make quick progress – each step informed by what we learned last.
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