Krystal is a lifelong learner, eager to help teams tackle their toughest challenges through thoughtful questions and expert synthesis. Her background in Consumer Insights and R&D provides her with a holistic understanding of team needs, perspectives, and drivers. She spent 8 years with General Mills bringing growth to brands such as Betty Crocker, Nature Valley, Pillsbury, and Chex, as well as the K-12 foodservice business. Krystal is known for her keen attention to detail, allowing her to quickly find nuances and delayer problems, enabling teams to efficiently get at the essence of an issue and develop targeted solutions.
