We recently welcomed Danielle Swann to the team as a Strategist. Danielle is a battle-tested leader who brings a blend of brand building experience in food & beverage as well as a creative background in marketing and communications; she has extensive knowledge in shaping content in digital landscapes.
Welcome to the TGG team! Tell us a bit about yourself.
I grew up in Columbus and Cleveland, OH, and I’m the oldest of 4 kids. In high school, I was very into art, and always knew I’d find my way into a creative field! I studied Strategic Communications at Ohio State University, and my love for creativity and cooking led me to the CPG and innovation world.
I started my CPG career at Bob Evans Farms in new product development and innovation, and loved learning about the process it takes to get a product from concept to shelf. When I left Bob Evans, I was in a more traditional marketing and communications role where I worked on marketing tactics post-launch.
I love design in all senses of the word, whether that is home decor, outdoor space design or design thinking– and have a knack for connecting the dots. In my last role at Bob Evans, I found a need to build out a content library and created an in-house production studio with a coworker. We did everything ourselves– from prep work, building a prop closet, cooking the food, styling, set design, production, to taking photos and editing them. It was a great creative outlet and let me learn new skills like photography and food styling. We had to be agile-minded in our thinking, and have a willingness to iterate on a variety of ideas.
Through these experiences, and working on a brand as iconic as Bob Evans, I am excited to bring a client perspective to the team and deepen my research skills as a Strategist. I look forward to translating my experience in brand building and creative problem solving to help clients build their innovation pipelines, and operate with agility amidst uncertainty.
Tell us about a time you had to operate with courage, and what did you learn?
I had to find courage during my college years. As a self-supported student, I found myself working hard to get through school while working 4 different jobs at the same time. There were a lot of ups and downs personally during that period of life, but it forced me to grow up and either make or break during those years. I came out stronger and was very independent in my early 20s for it. I owe what I have now for those years of growth!
How do you best face uncertain challenges in your life?
I welcome uncertain challenges in life because they force you out of your comfort zone and help you grow. Before I tackle a challenge, I create a plan to assess the situation and make sure that I have a clear understanding of what the true root of the problem I’m trying to solve is. Then I start the process of research and try to come up with several ways to solve the problem before determining the solution.
What are three fast facts about you?
The Garage Group is always looking for talented, courageous, and entrepreneurial leaders to join our team. Take a look at our open positions >>>