JOBS TO BE DONE IS A POWERFUL TOOL
The Jobs to be Done framework is powerful. It starts with empathy and an understanding of consumer pain points, then enables you to identify a consumer need, detached from any potential solutions. This approach opens innovators and marketers up to more consumer-centric and innovative ideas. At The Garage Group, we embrace Jobs-to-be-Done as one method for articulating unmet consumer needs and desires identified through research. In understanding what consumers are trying to accomplish through the use of products or services, or their own “hacks” we get a clearer picture of what unmet needs exist. These insights have the potential to be translated into robust innovation and product solutions that step change industry and the user experience.
INTRODUCING SYNDICATED JOBS TO BE DONE RESEARCH REPORTS
Custom Jobs to be Done learning can be expensive and time-consuming. The brightest innovators and smartest strategists know that uncovering Jobs is a foundational first step for relevant, meaningful marketing, as well as innovative new products and services, but often don’t have the time or money to commission a custom Jobs to be Done project.
Introducing TGG’s Syndicated Jobs to be Done Research Reports. Get a fresh understanding of Jobs within a specific opportunity space, at a fraction of the cost of a custom report. Easily apply this up-to-date learning across brands, products, or services to more quickly identify where to focus your marketing, innovation, or strategic initiatives.
Jobs to be Done is a well-accepted approach to understanding opportunities for consumer-relevant innovation and marketing. The Garage Group has used custom Jobs to be Done research for more than a decade to help food manufacturers successfully innovate and meaningfully market products. To help you adapt to tremendous shifts in consumer behavior, we are launching, for the first time, Syndicated Jobs to be Done Research Reports. Each report will focus on a different Occasion, and our first report on Snacking was launched at the end of 2020. Our reports will be refreshed as consumer needs change and as new innovations enter the market so you stay up-to-date on emerging trends.
WHAT IS IN THE FIRST SNACKING RESEARCH REPORT?
You will be able to easily apply this up-to-date learning across brands, products, or services to quickly identify where to focus your marketing, innovation, or strategic initiatives. The goal of our syndicated research report series is to provide you with a fresh understanding of Jobs within a specific Occasion (Snacking, Celebrations, Breakfast, Take-out, etc.).
Each highly visual, information-packed research report includes:
- An executive summary of key takeaways and recommendations
- A library of consumer-relevant Jobs to be Done with a sampling of Pain Points
- Consumer verbatim quotes as well as consumer-generated and representative visuals
- A top-level analysis of product/brands that are addressing each Job—with key white spaces identified
- An advisory conversation with TGG experts to help apply the insights
IS THIS PRODUCT FOR YOU?
TGG’s smart approach to Jobs to be Done ensures real-time relevance, provides expert analysis of brand/product coverage, and identifies white space opportunities. Each report is built from our proprietary approach, which leverages qualitative, quantitative and secondary consumer learning to uncover consumer pain points and the corresponding Jobs to be Done.
TGG’s Syndicated Jobs Research Reports are right for you if you…
- Need your team to better understand consumer needs
- Want to update your marketing/messaging to be more consumer relevant
- Need to understand which consumer needs are most relevant today
- Want to identify white space for new product or brand innovation
WHEN TO USE A SYNDICATED JOBS TO BE DONE RESEARCH REPORT?
- When you need to identify prime opportunities for new category innovations or acquisitions
- When you need to map emerging demand areas for business planning
- When you need to re-frame a problem for a team working on an upcoming marketing plan
- When you need to build empathy with your consumers through emerging insights
THE RESULTS: CASE STUDY EXAMPLE
One company put this research to work by moving from over 220 consumer pain points to 14 new product ideas.
Compared to a cost of $40,000-$100,000 for a customized Jobs to be Done project, each JTBD Research Report is priced at just $9,500. Research reports are released regularly and are specifically targeted to today’s top opportunity areas.
ABOUT THE GARAGE GROUP
We are a battle-tested, Lean Innovation and Growth Strategy Firm that has spent the last 10 years leading BigCos like Nike, Kimberly Clark, Kraft Heinz, and American Express to apply startup-inspired approaches against their toughest innovation and growth challenges. At the heart of every engagement is consumer input and learning—it fuels every step of the process and assures that your product or business model is more likely to succeed once you are in-market. Check out our case stories>>>