Ben is an entrepreneurial leader with a passion for exploring new approaches to solving similar problems. He has a proven ability to generate powerful insights due to his background in consumer market research. Ben’s ability to empathetically connect with consumers gives clients confidence that they’re solving for true pain points. As a sequential thinker, he sets teams up for success in the early stages of research design, ensuring the questions and guides will best capture the necessary learnings. His experiences in industries like CPG, food & beverage, and financial services, as well as his dedication to TGG approaches and research methods, allow him to deliver world-class insights to clients. Ben is known for challenging teams to think differently about problems by creating new frameworks and enabling the growth mindset.