Cassandra “Cass” is our consumer investigator, bringing sharp business acumen and empathetic design thinking to every touchpoint. After exploring interests in fashion design and culinary arts, Cass ultimately found her passion in understanding consumer behavior and the science behind decision-making. She fell in love with design thinking for its consumer-centric approach, and she made it her mission to blend the precision of big data with the creativity of human-centered strategies.
At TGG, Cass is a strategist who channels the voice of the consumer to uncover market needs and challenges. By stepping into the shoes of the target, she doesn’t just analyze pain points—she feels them. “Consumers will tell you what they want if you’re there to listen and ask the right questions,” Cass says. Her leadership style is about curiosity, connection, and a shared vision, helping teams unlock meaningful insights and build smarter solutions.
Cassandra’s Superpower –
Cass describes herself as a speedboat navigating tugboat waters—a metaphor that perfectly captures her ability to move quickly, adapt effortlessly, and keep up momentum no matter the environment. She’s naturally wired to think fast, act decisively, and help teams achieve their goals without missing a beat.
Fun Fact About Cassandra –
Cass is a juggler! Part of a team in elementary school, Cass discovered that practicing hand-eye coordination is an amazing tool for resetting the brain – so don’t be surprised if you find her tossing around markers or erasers during creative sessions! It’s her secret weapon for staying sharp and balanced.
