Devin Baldridge
Director, Lean Growth


devin@thegaragegroup.com

With over 18 years of BigCo experience, Devin has worked across a number of different brands and categories. In his previous career as Global Design Manager at Procter & Gamble, Devin led innovation and brand strategies in order to grow and deliver multiple national product launches under accelerated timing. He’s spent the last few years working as an Innovation Catalyst, leveraging approaches like Design Thinking and Lean Startup, to uncover and action big whitespace opportunities. He’s known for finding patterns in consumer behaviors and making the complex simple and intuitive, all while collaborating with his team.