Here’s a talk we gave at the Cincinnati AMA Market Research Special Interest Group on The Five Innovation Imperatives for the MR Industry. Ended up being a lot of fun with lots of great discussion. Doesn’t have the voice-over to bring it to life, but you get the idea. Really, these imperatives apply to lots of industries that are experiencing tumultuous change — Advertising, Design, IT, etc. Take a look and consider how they might apply to your industry. We’d be happy to discuss further if you’re interested.
Here’s some intro text and access to the presentation below:
We all know that the market research industry is in desperate need of “re-invention.” But, how do you re-invent an entire industry? Why are the “innovation” efforts we’re currently pursuing not leading to true breakthrough? Largely, the industry operates on a fairly well entrenched “business model” that is based on single method approaches, cost per respondent, a distinction between qualitative and quantitative, etc.