Blog Archives | The Garage Group


Alex Thomas, TGG’s New Operations Administrator, On Servant Leadership

The Garage Group recently welcomed Alex Thomas to the team as our Operations Administrator. Alex is a seasoned professional who brings her passion for developing processes and efficiencies into the role. Below, we asked her some questions to get to know her a little better. Welcome to the TGG team! Tell us a bit about […]

Seeking New Sources of Growth Beyond Digital: Product & Service Extensions

TGG is always curious about the innovative ways brands are staying relevant and fostering resilience in today’s uncertain environments. While we previously discussed the fundamental importance of investing in eCommerce strategies for both B2C and B2B organizations, this past year’s dramatic shift in the consumer landscape has also inspired new avenues of growth beyond investing […]

TGG Leaders Share Their Standout Game Day Advertisements

In our recent Courageous Minds Only conversation with PepsiCo, RB and Lunna, we discussed how this year’s added environment of uncertainty left brands pondering greater philosophical questions like, “What’s our role in the consumer’s life in times of crisis? Is it to take a stand politically or socially? To simply make the consumer laugh? Something […]

Core Maximization: Key Takeaways from Coke’s Deprioritization of Small Brands

Recently, we shared thoughts from a couple of battle-tested leaders at The Garage Group on what it takes in today’s uncertain, ever-changing environment to keep brand portfolios relevant and growing. Through that lens, we’re taking a look at Coca-Cola, and shining a light on key actionable takeaways for brands across categories from the beverage leader, […]

CMO Recap: PepsiCo, RB, & Lunna on Brand and Business Model Pivots in the Face of Crisis

On January 28th, Jason Hauer, Co-Founder & Chief Growth Officer here at The Garage Group, chatted with our global community of battle-tested leaders from PepsiCo, RB, and Lunna to gain insight into how they are leading their organizations through an ever-evolving landscape: Ciara Dilley, Vice President of Transform Brands, PepsiCo Victor Ruiz, Co-Founder & CEO, Lunna […]