Customer Journey Mapping isn’t a new process. It’s a trusted research and insights tool. eCommerce companies routinely use journey maps to analyze shopping cart abandonment. Financial Services companies live in the digital world. In both cases, they want to know when a prospective buyer is delighted, dissatisfied, or lost. Did you know that Journey Mapping […]
You’d love to action trends. But, just staying on top of them is hard enough. That’s where TGG comes in. We help you catalyze the change your company needs. SXSW just wrapped up this month. We are energized by what happened in Austin. We captured some of the boldest Food & Bev, Consumer Healthcare, and AI […]
Let’s take a look back at Women’s History Month. We’ve highlighted inspirational women innovators on LinkedIn. Here’s the full recap, plus one more, to encourage you to be bold. Let’s reflect on awesome female innovators to close out women’s history month. They are true market disruptors. They’ve created legacies. Their courage is energizing. Maybe you’re […]
This is not a Top Super Bowl Ads post! Instead, our team analyzed three of our favorite ads from Super Bowl XVIII (i.e., 58). TGG is a team of courageous catalysts for positive change. We are battle-tested brand strategists, purposeful innovators, and agile lean researchers. With that, we believe knowing consumer Jobs to be Done […]
At TGG, we speak a lot about growth – not just for ourselves, but for our clients too. That’s why we’re constantly on the lookout for top talent to join our team and keep strengthening our capabilities. We are excited to welcome Paul Fisher to our team as our Sales & Marketing Director! Why are […]
