Join us on December 10th at the Cincinnati AMA Marketing Leadership Event. We’ll be sharing innovation frameworks, processes & tools you can apply to your 2014 planning and strategy development as you evolve your marketing efforts to stay relevant to changing consumer/customer needs and to take advantage of new technologies and marketing models. Would love to see you there! Here’s the link for more information and to register.
Key Takeaways:
- The “What/How” Framework introduces four types of innovation and enables leaders to clearly identify spaces ripe for innovation focus — not only creating new products and services, but considering other elements of the business model that can be innovated to drive top and bottom line growth. We’ll explore how this model impacts Marketing, and how it can be applied to inspire new marketing strategies and tactics.
- The Immersive Idea Development Process provides a roadmap for imagining and developing innovative marketing approaches by taking a smart & scrappy approach to discovering customer insight and leveraging analogs to build marketing strategies, tactics and executions.
- Exposure to inspiring examples & case studies; along with templates and exercises to enable immediate application on your business.
The Garage Group brings entrepreneurial approaches to insights and ideas.
