At the 2019 Front End of Innovation conference in Boston, we’re continuing to push the convo forward around operating with courage in the face of uncertainty.
Transforming Kraft Heinz’s Innovation Pipeline Approach | Track 3: Tuesday, 14 May 2019 11:40 am – 12:20 pm
Erin Faulk, VP Lean Growth at The Garage Group, and Stacey Cox, Consumer Insights, Director, Kraft Heinz, shared at Quirks Chicago how they developed and scaled a custom Jobs to be Done rooted approach to uncovering unmet consumer needs and divergently ideating to come up with breakthrough ideas for their 3-5 year innovation pipelines.
At FEI, Dwight White and Erin will share that same story, along with enablers and lessons learned, but go deeper into the next step of the approach: how they go from idea to prototype in a week, quickly de-risking the idea along the way.
Over the past year, we’ve hosted convos with more than 50 courageous BigCo leaders from organizations across the country as they share how they’re trying to adopt more entrepreneurial ways of working, operating with courage in the face of uncertainty. We’re excited to keep learning and growing together as we host a Courageous Minds Only Chat at FEI with leaders from Citi Fintech, Ab InBev, and more.
Looking forward to hearing leaders from Covestro, American Express, Pepsico, Caterpillar, American Family Insurance, and more share how they’re leveraging entrepreneurial methods, mindsets, and approaches against some of their biggest challenges.
Will you be at FEI? Send Jason a note and let us know.
Not registered yet but interested in attending? Use our registration code for a discount: FEI19Garage