The Garage Group partnered with a cross-functional team of CPG leaders to fast-track a new Innovation Strategy in service of reinventing their masterbrand portfolio. In Week 1, TGG led the team through the build-out a portfolio-level strategy using Jobs to be Done to drive differentiated “swim lanes” between brands. In Week 2, we overhauled the positioning of low-performing products and iteratively developed a range of net new, consumer-vetted solutions to build a pipeline.
APPROACH
The team partnered with The Garage Group on a 10-day Strategy Sprint, fueled by TGG's Hustle Handbook and Jobs to be Done training, rapid visual prototyping, layers of quantitative and qualitative research, Lean Concept Development, and leadership pitches. See the graphic below for the day-by-day breakdown.
Impact
In just 10 days together, we hustled to uncover consumer Jobs to be Done, repositioned existing products to reflect the revised architecture, and built an innovation pipeline of product ideas for the next 3 years. Throughout the Strategy Sprint, the team stayed committed to the vision, but flexible with the “how,” and maintained openness of dissenting opinions in order to push ideas forward. The impact of this work yielded immediate, breakthrough progress, unprecedented learning, and the integration of the Strategy Sprint approach into future workstreams.
We all have the spark of entrepreneurial leadership within us. The Garage Group unlocks that potential through custom tools and behaviors that drive innovation in today’s changing environment. - Innovation Strategy Leader, F100 CPG Company
