A F500 Insurance Company worked with McKinsey to establish 5 major growth areas for the company. The team needed to build clear innovation strategies, anchored in “where to play” and “how to win” within each growth area.
Our TGG team designed a custom 12-week engagement, divided into 3x 4-week parts. First, to build consumer & market context for each growth area. Second, to define and prioritize tangible problems most ripe for solving. Finally, to divergently explore and iteratively de-risk a portfolio of solutions through the lenses of Desirability, Feasibility & Viability.
10 cross-functional team members with conviction for the process committed resources to expedite the development of 2 solutions - A robust pipeline complemented by idea-specific learning plans to de-risk remaining assumptions.
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