Lean into Real-Time Brand Building | The Garage Group

Lean into Real-Time Brand Building

Real-time branding is quickly becoming the new norm for our generation of instant-gratification-seeking consumers. Specifically, leveraging widespread social media enables brands to communicate, build awareness and nurture loyalty with consumers. In fact, if real-time brand building isn’t a key practice for you, you may want to consider building a pipeline of real-time branding ideas, as this type of innovation is equally, if not more important than product innovation. We’ve seen some hallmarks of success in this space, and they all seem to share these two building blocks:

Building blocks in mind, here are a few inspiring examples to get you thinking about potential ways to build a pipeline of real-time branding ideas into your innovation efforts:

Image credit: Tide

The Garage Group teaches and enables corporate teams to innovation like startups with fast, agile and effective approaches to insights and ideas. Contact us for more information or to discuss your innovation challenge.

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