Video Case Story at Virtual Quirks: Filling Barilla’s Innovation Pipeline

At this year’s Virtual Quirks Conference (July 14-16, 2020), Kit Burton, Brand Manager, Barilla and Heather Christman, Ph.D., Senior Director, Lean Growth, The Garage Group shared how their teams partnered to fill Barilla’s innovation pipeline with consumer-driven ideas. Their entrepreneurial approach included virtual training on new capabilities, iterative virtual consumer touchpoints, and a two-day innovation pipeline session.

Key session takeaways:

• How taking an entrepreneurial approach to tackling tried-and-true challenges leads to better, more consumer-first results
• How leveraging Jobs to be Done and iterative, real-time consumer input enables stronger ideas
• How bringing together a cross-functional team to tackle innovation challenges leads to better outcomes

Check out the recorded video below to learn about the overall approach, key success enablers, and lessons that will be applied to future growth challenges at Barilla.

If you’re up against an innovation or growth challenge and need a partner in crime to think through it with you, get in touch. We’d love to learn about your current goals and priorities, and share more about how we can help.