At the recent Virtual Insights Summit, Rachel Sexton, Innovation & Strategy Director at RB, and Heather Christman, Ph.D. from The Garage Group shared their behind-the-scenes lessons from when they leveraged a 3-Day Strategy Sprint approach to rebuilding brand foundation via a refocused, consumer-first architecture to drive meaning and intention behind their existing portfolio, and create whitespace opportunities for future innovation.
Check out the presentation below!
