We recently hosted a few virtual discussions about how startup natural product brands have increasingly disrupting established food, beverage, beauty, pet, and beverage Bigcos. In addition to our official 2018 Natural Products Expo Trends & Insights report, we are releasing our report of breakthrough innovation in the Beauty, Pet, and Oral care categories.
This report includes information and brand examples for the following:
Petcare
- Good for the earth and pet
- Human to pet probiotic migration
Beauty
- Collagen as a beauty supplement
- Sheet masks: no longer mainstream
- Beauty greens
- Bath salts
Oral
- Natural oral care
