Whether setting out to improve an existing brand or part of an existing business or launching a new venture within a company, starting with a strong level of clarity of where we’re aiming is important in setting expectations for ourselves, our team, sponsors and those we’re ultimately accountable to. Simple enough, right?
When starting something new, excitement and energy are high and everyone is ready to act. One of the easiest ways to kill momentum is to quickly get too far down the wrong path only to find ourselves confused, cautious and demotivated. Here are a few ideas for starting with clarity:
Leaders can change. Strategies can change. Most people aren’t living our initiatives day to day – they forget about us. Start with clarity and lead with confidence knowing everyone is on the same page.
Photo licensed under Creative Commons 2.0 via Flickr user: cliff1066