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consumer trends

Sipping the Summer’s Hottest Alcohol Trends

We’re highlighting this summer’s hottest alcohol flavor trends! Join us as we embrace the rise of gin-based concoctions and explore the charm of floral liqueurs and botanical infusions intriguing consumers this summer. This summer’s line-up would not be complete without a double-click into the growing trend of “zero-proof” options for health-conscious sippers.

Cheers to the unforgettable flavors of Summer 2023!

Click here to download the report

Our Lean Research Team developed a custom research plan, and then rolled up their sleeves to develop a report with rich and actionable insights on consumers’ evolving views on value.

People’s perceptions of “value” are changing in response to the uncertainties they are experiencing. They are taking inventory of their lifestyle choices and spending behaviors. While the initial motivator is often financial, there are other underlying factors that could lead to lasting habit changes and shifts in value.

“I’ve noticed I just go without certain things and I now have more ‘means’ than a lot of Americans. I’ve really changed the way I shop!”


To chat with one of our Courageous Consultants, click  here.  To have a copy of the Insights Report, click Value Forward [Insights Report].



The Garage Group is a battle-tested Lean Innovation and Growth Strategy Firm on a mission to unlock courage in leaders required to keep their existing B2B & B2C portfolios relevant and growing in the face of uncertainty. Our team has 14 years of compounded learning, rolling up our sleeves alongside corporate leaders at BigCos like Kimberly-Clark and Northwestern Mutual to tackle tough innovation and growth challenges through a series of ongoing Lean Workstreams.

In a post COVID-era, forward-thinking leaders are hiring us to build Jobs to be Done-based brand, portfolio, and category architectures; to lead consumer-first Innovation Pipeline Sprints with rapid-fire infusions of iterative stakeholder learning; and to hack traditional research methods, replacing them with a series of agile Learning Loops to build conviction and support for new ideas.


courageous minds only.


posted: August 2023