SXSW2024 Archives | The Garage Group


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SXSW just wrapped up this month. We are energized by what happened in Austin. We captured some of the boldest Food & Bev, Consumer Healthcare, and AI innovations from the conference. Plus, we made our observations actionable for you. We highlighted the major Jobs-to-be-Done these products attempt to solve. 

We saw 9 bold new products that are solving big Jobs to be Done. Here’s a high-level summary of the Jobs and a few of the products. Read the full report for more. 

We saw 3 high-level jobs: 

  1. POWER MY BODY WITHOUT WASTING RESOURCES – This is big in the Food & Beverage and Consumer Healthcare space. One example is V2Food,  Australia’s #1 Plant Based Meat Company 
  1. HELP ME IDENTIFY MEDICAL PROBLEMS SOONER – Doctors are embracing new technologies as their 21st century partner in health. EarliTec Diagnostics focuses on early autism diagnosis and treatment. 
  1. GIVE ME ACCESS TO HEALTHCARE ON DEMAND – Timeliness of medical interventions can make a real difference. DermaSensor offers a non-invasive, AI-powered skin cancer and melanoma detection device. 

Check out our brief report to learn more. You’ll find it helpful whether you attended SXSW or not.