Alex Reed | The Garage Group

Alex Reed

Associate


Let's Chat: alex.reed@thegaragegroup.com

Alex is a jack-of-all-trades and master of more than a few. Fueled by a passion for cooking, dining out, and hunting down the best restaurants, she dove headfirst into the food industry after college. Her first stop? A tiny local coffee roaster, where she built their innovation program from scratch, sparking a lifelong love for scrappy, entrepreneurial thinking.

Entrepreneurship isn’t just something Alex does—it’s in her DNA. Every woman in her family runs her own business, and her grandmother literally wrote the book on it (50 years ago!). At T. Marzetti, Alex proved the apple doesn’t fall far from the tree, snagging “Marketing Rookie of the Year” honors while spearheading the company’s fastest product launch ever. From there, she pivoted to brand management, mastering the art of running a business sustainably while keeping things fresh.

Alex is the ultimate gap-bridger. She can spot what’s missing, ask the hard (but helpful) questions, and help teams turn chaos into clarity. Her knack for tuning into client needs—plus her fluency in client-speak—makes her an invaluable partner for brands facing big challenges.

Alex’s Superpower –

Alex is part detective, part mind-reader. She has an uncanny ability to hear what isn’t being said and cut straight to the heart of the matter. Teams love her for her clarity, clients trust her instincts, and everyone appreciates her ability to turn complex problems into actionable solutions.

Fun Fact About Alex –

Alex has an obsession with learning about macroeconomics, regularly keeping up with NPR and financial news to stay on top of national and global trends.