If you don’t know Warby Parker, you should. In order to deliver on their mission “to create boutique-quality, classically crafted eyewear at a revolutionary price point”, Warby Parker disrupted the traditional business model of the highly vertically integrated prescription glasses industry.
A couple of quick articles to get you up to speed on Warby Parker:
– NY Times Story, E-Commerce Companies Bypass the Middlemen
– Cool Hunting Story, Warby Parker: New Store, Fresh Collection
A behind the scenes look at their new Washington Street Store:
A few questions to consider:
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