No idea is too big if you deconstruct it. When solving for a larger-than-life innovation problem, it’s important to take a step back and ask, “What needs to be true for this to work?”
There are so many good ideas that get thrown out for being “too unrealistic” when, in reality, they might just need some tweaking and a little creative thinking to give them legs to stand on. If the idea is good enough and will deliver excellent ROI in the end, it might be worth a little extra time, effort and money up front.
So, sit down with that “too-big” or “we can’t do that” idea and give it a chance. Write down all the things that need to be true for it to work; then, tackle those things one at a time until you have a sound, realistic frame for your concept.
The Garage Group enables corporate brands and teams to innovate and grow like startups, including by giving “too-big ideas” a chance by employing creative approaches to problem-solving.
