We consistently see teams double down on efficiency – consistently leaning in on a single methodology, scaling that methodology throughout the organization, and aiming to tackle all challenges through that lens. Sometimes it’s doubling down on Design Thinking to drive empathy and consumer focus, or using Lean Startup approaches to test early-stage ideas. Leveraging a single method approach fails to consider the complexity of solving early stage, uncertain opportunities. Methods like Design Thinking and Lean Startup are critical to solving big challenges, they’re just insufficient on their own.
We’ve noticed that teams fall into these traps when they follow one method out the window:
Leveraging our Lean Growth Playbook, we customize every approach based on context and business challenge, integrating tried & true methodologies like Design Thinking & Jobs To Be Done with emerging startup methodologies like Lean Startup & Google Venture’s Sprint process.
Defining the Opportunity
Explore the possibilities
Build, test, and learn on the solution